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100% Sport: calling sports fans to create a more sustainable world

100% Sport - Ben Ainslie

Sports fans have got what it takes to change the world.

There are millions of you out there, cheering through every match and supporting your star players. Just imagine what you could do if you called on your favourite sports teams and clubs to take action and tackle climate change. Imagine if each and every one of you started using renewable energy at home, too.

We think you can do it. That’s why we’ve teamed up with sports stars, Sir Ben Ainslie and Austin Healey to launch 100% Sport and support the RE 100% movement (a global mission to get the world to cut carbon emissions and use 100% renewable energy).

We’re already leading the renewable way. We’re one of the founding members of RE100 and we have a goal to purchase 100% renewable electricity globally by 2020.

So what could you do?

You can reach 100%

Here are a few small steps that will make a big difference:

  • Switch to renewable energy – if you’re not using it already, ask your energy supplier to switch your tariff. If they don’t have one, switch to a supplier who does. If you’re a BT Customer looking to move home or a BT employee, take a look at our renewable energy deal with Good Energy.
  • Rally your favourite sports teams or clubs to use 100% renewable energy, too.
  • Change the way you travel to sporting events – how about using public transport? Or if you drive to games, try car sharing.
  • Spread the word – join the conversation on Twitter and Facebook using #go100percent. Share your stories and tell your friends
  • Looking for inspiration - visit the BT 100% Sport website to see what your fellow sports fans are doing to #go100percent 

America’s Cup Bermuda

BT Sport presenter Robbie Savage and BT's Chief Sustainability Officer, Niall Dunne chat about our partnership with Land Rover BAR, and what we can all do to live more sustainable lives.

Meat free Mondays

Did you know approximately 1,850 gallons of water are needed to produce a single pound of beef but only approximately 39 gallons of water are needed to produce a pound of vegetables? BT and Land Rover BAR are supporting Meat free Mondays to reduce our carbon footprints and do something good for the environment.

Robbie Savage and Niall Dunne chat about whether fish fart and how we can all be more sustainable.

100% Sport in Brazil

Sustainability was at the heart of the event we jointly hosted with Sport 2.0 in Brazil, bringing together industry, sustainability professionals and athletes to showcase 100% Sport.

In an interview with Alex Ingles, BT Head of Wholesale Latam, Michael Johnson says: “Sport has the power to inspire for good.”

Alex also talked about his London 2012 experiences and BT’s leadership examples to stress the role of communications in helping the sport industry and fans to live, work and play more sustainably.

And Brazilian Olympic gold medallist Ana Moser, Love Futbol founder Mano Silva and Jen Regan of We Bring It On, added their insights into how sport can help society and the environment.

Michael Johnson interview

100% Sport at the America's Cup World Series in Portsmouth

We were at the heart of the action as a partner to the Louis Vuitton America’s Cup World Series in Portsmouth.

We hosted an interactive fan experience, called the BT 100% Sport zone, and encourage people in the Race Village and online to commit and to share their stories about living, working and playing more sustainably.

The BT 100% Sport zone illustrated how technology is helping Land Rover BAR (Ben Ainslie Racing) train and race. The zone included a replica of the Land Rover BAR AC45 catamaran’s wingsail and visitors got to speak to experts who explained how it works.

Portsmouth BT 100% Sport zone

Hear from the experts at our Beyond Sport Summit 2015

How can sport build a better world? We gathered experts from the worlds of sport, sustainability, campaigning, policy and social change together to debate this in our Beyond Sport Summit.

Our panellists came from organisations and clubs all over the world, including Miami Heat, Green Sports Alliance, Arsenal FC, Lords Cricket Club and the NHL. And rugby legends Austin Healey and Martin Bayfield also joined us.

Missed the debate? Hear what everyone had to say in the replay.

Beyond Sport Summit 2015

Watch the interview with Austin Healey and Martin Bayfield.

Sir Ben Ainslie helped us kick off the campaign

Olympic and America’s Cup sailor, Sir Ben Ainslie, is no stranger to sustainable sport. He’s been championing it in his own British America’s Cup team, Land Rover Bar since 2014.

Now he’s bringing his first-hand experience to our 100% Sport campaign and encouraging our sports fans to follow his example.

Sir Ben joined us at the launch, which formed part of Climate Week New York in September 2015. Here’s what he had to say.

“I believe sport can extend far beyond the race course, the pitch or the court. If we can harness the power of fans around the world, we can have a huge impact.” Sir Ben Ainslie

Sir Ben believes in the power of our sports fans. So does Niall Dunne, our Chief Sustainability Officer:

“Sports fans can change the world. When Chelsea played their London rivals Tottenham Hotspur on New Year’s Day this year, 1.7m BT Sport customers tuned in. Imagine if just 10% of those, a mere fraction of the UK’s football fans, switched to renewable energy. That’s the carbon saving equivalent of taking almost 50,000 cars off the road every year”.

Are you ready to Go 100%? Tell us what you think and follow the conversation on Twitter #go100percent.